3 Tips to make your products appealing

3 Tips to make your products appealing

Yes! It’s so far. You have registered as a shop owner, and you want to start uploading your products, but do not know where or how to start.

Here are 3 tips that will let your products stand out and convince our customers to buy.

3 Tips to make your products appealing

Yes! It’s so far. You have registered as a shop owner, and you want to start uploading your products, but do not know where or how to start.

Here are 3 tips that will let your products stand out and convince our customers to buy.

It's all about trust!

Before we start, we have to mention that buying online is all about creating trust between you and our customers. When someone is browsing kumprami, they want to have the certainty that the one they are purchasing from will surely deliver what is expected.

So the question arises. Trust! How do you as a vendor get our customers to trust you?

These 3 tips will shed some light on that. It’s no rocket science, but it will take some effort from you.

Tip #1: The more information you give, the better

The simplest method to gain trust and stand out is by providing more information about your store and your products. Don’t take my word for it?

Imagine you walking in a store to buy a pair of pants. You browse around for a while and see a pair hanging. When you grab it, the only information you get to see of this product are its size and price tag. You don’t know what its made of, whether it’s cotton, polyester, elastane or a blend.

What is even more unpleasant is that you want to try it on, but there are no fitting rooms. The only thing this store has, is products with price tags on them. Nothing else!

You try to find an employee to give you more information about this product, but it hits you. There are no employees around either. What would be your next course of action? You know it already don’t you?

You will put the pair of pants back where you found them, and walk out of the store, not even looking back.

Right! I think you get the point. If you want people to buy from you. You need to give them information about you and your products. Plenty of information. More than you can think of. Because it’s online. And people don’t get to see you face to face. They’ll have to do with what you have uploaded on kumprami.com. And trusting someone without ever seeing them, isn’t easy!

Now that it’s clear that in order for you to gain their trust, you will have to give information about yourself, let’s cover up what type of information you need to give about your store, and about your products.

Tip #2: Give plenty of information about your store

Kumprami has been built with both the store owner and the customers in mind. That’s why store owners – like you – get access to your own profile.

In your profile, you can add information about your store. Some of these possibilities are listed below:

For starters, you can begin with adding a profile picture of your store, a banner, phone number and other basic information. If you want customers to really trust you. Next to giving an address and a phone number, there a three types of information that can give you the edge in convincing our customers.

These are your Terms and Conditions, Store Biography and your Return and Warranty Policy.

Terms and Conditions

Terms and Conditions have been added to your profile in order for you to protect you and our customers if a dispute ever arises between parties.

Store Biography

It would never hurt to talk about you as a business. In this way you can tell your potential customers who you are, what drive you and what makes you the most sincere store that sells products with a purpose.

Return and Warranty Policy

The Return and Warranty Policy will help you shed more information about what your course of actions are towards customers who would like to return the products they purchased from you due to quality, wrong size or any other reason.

Providing these types of information will make the threshold of purchase, during the customer’s buying journey a lot smaller.

Tip #3: Give plenty of information about your products

Your product information is naturally the most important piece of information you need in order to convince our customers.

Just adding price and size will not cut it. As mentioned in the example of a store you walk in, you want to know more about the product before you buy it. Most of the time you want to know the following:

As a shop owner that publishes products on kumprami.com you get all these tools to make your life easy and that of your potential customers if they are interested in your products.

As a shop owner that publishes products on kumprami.com you get all these tools to make your life easy and that of your potential customers if they are interested in your products.

Product Title

Give each and every product you have a unique product title. This makes it easier for our customers to find the right products they are looking for without kumprami.com getting cluttered. If you call all your products “shoes”, nobody will be able to find the shoe they are looking for on kumprami.com because all shoes are called shoes.

Product Type

The moment you realize that you can’t provide a unique title for two different products, means that these products are a variation of one product. Change your product type then from single to variable products. If you don’t know how to do this, please watch this tutorial video, or contact customer support.

Product Image

If you want your product page to look neat and professional. Next to doing all of the above, do not forget to add the right product image.

To upload a product image that looks good on kumprami.com, you need to use an image with a 1:1 image ratio. In other words, a square image. The minimum width and height of the picture should be 600 x 600 pixels.
 
Don’t forget to take the pictures of products on a good contrasting background. If you don’t have a white wall for example, stretch out a white blanket and use that as a background.

Product Desription

Describe your product as much as possible. Give as many data you can about your product. Not only the size and color, but what its made from, where it comes from, what type of person it fits best. Add tags as these help people find your product when they search form your product in the search bar or the product category.

Let's summarize everything.

We know that it is a lot of information to take in. But if you want to stand out in the crowd, you need to give more information to the customers.

Due to the fact that they can’t taste the products, feel them or try them on, you have to give them enough information for them to trust you and what you sell.

If you want to upload your products right, but don’t know how, please feel free to contact customer support. We will be glad to help you.